Matteo Guindani
About Me
A versatile and a Fellow of The Chartered Institute of Marketing, I am a Digital Marketing Strategist and an ICT and AI Consultant.
I have extensive knowledge in driving AI-first business transformation and a proven track record of successfully utilizing digital strategies for business growth. With a strong commercial acumen and technical expertise, I excel at strategic planning, project leadership, and delivering measurable results.
My background encompasses the full lifecycle of digital projects, from conception to execution, with a focus on data-driven strategies and effective stakeholder communication.
I am seeking a challenging management position where my creativity, enthusiasm, and leadership skills, combined with my growing expertise in Artificial Intelligence, can contribute to an innovative and growth-oriented environment.
Professional Experience
Digital Strategist / ICT and AI Consultant
Self Employed | Oct 2018 - Present
- Spearheaded the development of comprehensive digital marketing strategies, integrating AI-powered analytics.
- Led cross-functional teams, providing strategic direction aligned with business objectives.
- Implemented advanced reporting and analytics dashboards to drive data-informed decisions.
- Directed multi-channel digital marketing campaigns with AI-driven personalization.
- Proficient in using Excel, VBA, Python, and customized AI Agents for data analysis and workflow automation.
Founder & Managing Director
GlobalMente S.r.l. | Sep 1998 - Dec 2018
- Founded one of Italy's first Web Agencies, establishing a client-centric business model.
- Led client acquisition strategies, expanding to over 140 accounts.
- Directed development and delivery of +200 digital projects using Agile methodologies.
- Managed digital initiatives including SEO/SEM/PPC and UX/Content strategy.
- Played a key role in the company's successful sale to Giunti Editore in 2018.
Digital & New Media Strategist
Zero S.r.l. | Jan 2008 - Dec 2010
- Led the establishment of a digital unit within a traditional advertising agency.
- Provided strategic leadership and conducted client consultations.
- Directed digital strategy execution and online reputation management.
- Conducted data-driven campaign analyses and implemented optimizations.
Certifications
AI Transformation Leader Certification (CAITL™)
United States Artificial Intelligence Institute (USAII®)
In progress
AI Oxford Programme Certification
Saïd Business School, University of Oxford
Issued: 2025
TQUK Level 3 Certificate in Data Analysis (RQF)
TQUK
Issued: 2024
TQUK Level 2 Certificate in Digital Marketing (RQF)
TQUK
Issued: 2023
Fellow Member of the Chartered Institute of Marketing (CIM)
Chartered Institute of Marketing
Issued: 2019
HubSpot Academy Certified
HubSpot
Issued: 2019
Google ADS and IT Professional Certified
Google for Partners
Issued: 2017
PRINCE2 Foundation Certificate in Project Management
APMG International, UK
Issued: 2011
ITIL v.3 Foundation Certification
APM Group, UK
Issued: 2008
Skills & Expertise
AI-Driven Digital Mktg Strategy
Business Intelligence & Data Analysis
MarTech Stack Optimization
SEM/SEO/PPC Strategies
Project Management (Agile, PRINCE2)
Data Privacy & GDPR Compliance
Python, Excel, VBA
Microsoft BI, Tableau
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